Fractional CMO Ireland · Strategic marketing partner
I help established Irish businesses decide what marketing needs to achieve, put a clear plan in place and get the work moving. As your fractional CMO, I work with your leadership team, internal marketers and specialist partners, taking responsibility for the direction and leading delivery.
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When marketing has outgrown improvisation
You may already have a marketing team, trusted agencies and plenty of activity. Yet decisions still come back to the MD, priorities change from week to week, and reporting tells you what happened without making the next decision any clearer.
Or the business has grown, entered new markets or changed its offer, while the website, messaging and marketing approach have struggled to keep up.
I help you work out what needs to change, choose the priorities and give the people doing the work a clear direction.
Three ways to work together
For businesses that need someone to lead the marketing function.
I join your management team to set priorities, guide budgets and lead the people and partners delivering the work. Together, we agree what marketing needs to achieve, who owns each part and how we will review progress.
Explore fractional leadership →For founders, MDs and marketing leads who want an experienced counterpart.
You retain day-to-day ownership. I help you work through decisions about positioning, planning, investment and performance, challenge assumptions and turn the discussion into clear next steps.
Discuss the challenge →For a defined change, project or gap in leadership.
A website redevelopment, a launch, a repositioning or a period of interim cover may need experienced leadership to move forward. We agree the outcome, scope and responsibilities at the outset, with a clear handover when the work is complete.
Outline the project →Selected client work
Current fractional CMO relationshipSustainable apparel · Fractional CMO
Connecting the proposition with the customer experience.
Fractional CMO leadership across positioning, digital platforms, campaigns and partnerships for a sustainable apparel business serving international customers.
Explore the OCEANR relationship
Current fractional CMO relationshipAgribusiness · Fractional CMO
Keeping specialist marketing connected across a diverse portfolio.
Senior marketing support across brand, websites, technical content and campaigns, coordinating internal teams and specialist partners around seasonal and commercial priorities.
Explore the Goldcrop / Croplink relationship
Current fractional CMO relationshipHospitality · Fractional CMO
Building the marketing function as the business expands.
Marketing leadership connecting brand direction, local launches, campaigns and digital channels, alongside the development of internal marketing capability.
Explore the NAMO relationship
2026 salary & rate guide collection
Recruitment · Fractional CMO
Turning specialist expertise into a coordinated campaign.
Ongoing senior marketing leadership across strategy and delivery. The annual salary and contractor-rate guide campaign brings together eight guides, landing pages, social content and advertising as one example of that wider role.
Explore the Berkley relationshipHow I work
We start with your customers, offer, sales priorities and current marketing. I speak with the people involved and review the available evidence to identify what needs attention first.
We decide what to focus on, what to stop or defer, and what resources are needed. Your team and partners know what they are responsible for and how their work fits the plan.
I lead regular working conversations, review work and help resolve obstacles. We use agreed measures to assess progress and adjust the plan as we learn.
Clearer briefs, useful reporting and better planning should make the business more capable over time. The aim is a team that understands the direction and can act with greater confidence.
Useful thinking
Thinking for founders, MDs and marketing leads on when to bring in senior support, how to organise the work and how to make better marketing decisions.
What the role owns, how it works and when it is the right fit for an SME.
6 min readSeven signals that the business has outgrown ad-hoc marketing management.
8 min readThe evidence behind better targeting, shorter sequences and more disciplined AI use.
A useful first conversation
Tell me where the business is going and what is getting in the way. You do not need a finished brief or a list of services.
I’ll review the context personally. If there looks to be a fit, we’ll arrange a short conversation about what needs to happen and how I could help.